My favorite thing to do on Valentine’s Day? Hang out at New Seasons Grocery store. You will have seen previous posts from overhears there, but this one shows why I love hanging out there so much. The loudspeaker went on to invite all customers to put down their baskets and reach, reach, reach up over their head. “The store that cares for your health,” they say at the end and I believe it.
There is a level of customer service that comes from a perspective of care rather than profit or sales. This is something that can’t be faked. It is sort of like Santa in A Miracle on 34th Street, when he sent customer to a
competitors store for missing items. Ask about a product at New Seasons and they will offer you a taste or test. I never feel like this is only a ploy. When I walk away I am convinced they want me to get the best product I can.
As an author I can understand this. With my new novel being released my entire marketing plan is based around finding the readers I think will really, truly enjoy it. This is not always as easy as it might seem. Readers are told by reviewers and authors and booksellers that every book is the best one. The good news is that I am sure all of these sources believe it; for the most part I don’t think they are trying to trick anyone.
But, the fact is, not all readers will like every book. Some books aren’t written in the right style (just ask my husband about first person, present tense). Other books are about topics or in genres that simply aren’t interesting to the reader.
So, how do I find the readers who really will like my book? I think it is all about authenticity. If I am honest about my reviews, good and bad, if I am really present in the Facebook and Twitter friends I feeds I follow, if I care about the topics in my book and allow others to see my concern, I think my readers will understand that what I write comes from my heart and hopefully is my own Valentine to them.
UNTANGLING THE KNOT - now available:
Kindle Format - Amazon
Other formats (including Nook and Kobo)- Soulmatepublishing
Also read, An Unlikely Valentine - A free short story based on Untangling the Knot, available Feb. 15th 2013 from
FREE READS from the GENRE-ISTAS