“Brand isn’t just a statement created spontaneously. It is made up over time of many little experiences.”
Five minutes to go, I thought, while valiantly attempting to work off on the treadmill my over indulgence of Christmas treats. Thank fully I had t.v. to distract me. And distract me it did! Twenty minutes later I was still huffing along, engrossed in the Bloomberg’s story about the future of advertising.
It made me think, as I prepared for the end of 2013 and the new year- 2014, that as authors every word we write speaks to this concept. Our stories are our brands. But so too are we. Which one of us hasn’t heard the advice, write what you know? I believe this goes much deeper than a research suggestion. This is about being true to ourselves when we write.
If I don’t believe in my characters and the life they lead, how on earth will my readers? Our passions for the settings we explore in our novels, whether it is renaissance England, modern day Moscow, or the planet of Zeezee, will shine through in how we describe them.
But branding isn’t as simple as picking out a few words which fit our personality or writing. Branding needs to provide focus for our efforts, so that the choices we make reflect the experiences we want our readers and fans to have.
As we toast in the new year it is a perfect time for us to consider the brand we have created for ourselves, be it stated or unstated. Does it fit our values, our dreams, and our goals? Do we live by it in what write as authors and what we do as people? And finally, would others recognize it in the experiences they encounter with us?
Last year I made a handful of resolutions which may or may not have been kept. Unrelated to what was most important to me, I have lost track of what they were. This year I plan to keep it much more simple. I have one resolution only: To formalize my brand, Journeys Inspired by Love, in what I do, what I write and who I am. At the end of the year I hope to be able to look back and find specific ways that I created this experience, not just for my readers, but also for myself.
Here’s to the very best of New Years for each of us.
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